Eliaani London is where South Asian fashion meets every body.
Our Story
I started Eliaani London because I was tired of seeing the same styles, the same silhouettes, the same lack of imagination in South Asian clothing shops. But more than that, I noticed something that couldn't be ignored: plus size women were being left behind. Their options were limited, uninspiring, and stripped of the spark and wow factor that every woman deserves to feel.
Having experienced this myself, I know exactly how it feels. Shopping for South Asian outfits used to be something I dreaded. I'd walk into stores only to be told they didn't stock my size — sometimes before I'd even stepped through the door. It left me feeling embarrassed, invisible, and unwelcome. And because nothing was ever available to try on, I never truly knew what an outfit would look like until weeks after it had been custom made.
That experience never left me — and it's the reason Eliaani London exists.
A Brand Built for Every Body
Based in London, Eliaani London is an online brand, bringing our designs directly to you wherever you are. We are a safe space for women of all shapes and sizes — a place where curves are celebrated, confidence is championed, and fashion has no size limit.
The majority of our designs are created from scratch, making each piece truly unique. I want every woman who wears Eliaani London to feel seen, beautiful, and powerful — whether she's attending a wedding, a celebration, or simply embracing her culture in style. When you wear Eliaani London, you're wearing something you won't find anywhere else.
Our Dream
One day, I hope to open a physical store where plus size women can walk in, try on stunning outfits, and leave with something they love — no waiting weeks for custom orders, no uncomfortable experiences, no compromise. Just fashion that fits, flatters, and makes you feel extraordinary.
That dream starts here. Welcome to Eliaani London.